The use and storage of information that users provide to Facebook has always been a controversial issue, although Facebook admits that it uses data for advertising purposes, however, the social media giant has been forced to answer many questions regarding this issue, after the firm linked to the presidential campaign of Donald Trump, and during that time could access and illegally store huge amounts of information from the Facebook users.
“We have received a complaint against Facebook in relation to allegations involving Cambridge Analytica and have therefore opened a formal investigation,” Canada’s Privacy Commissioner Daniel Therrien said in a statement.
“The first step will be to confirm with the company whether the personal information of Facebook users in Canada was affected.”
The scandal was made known through the publication in different British media, that the data analysis firm carried out attempts to influence US voters through the information they were able to obtain through millions of profiles on the social network.
For its part, Facebook notes that they allowed the psychology professor at the University of Cambridge, Aleksandr Kogan to gather information from users who had downloaded their application “thisisyourdigitallife”. Through this application they offered a personality test, it allowed Professor Kogan to collect information about users location, content that they Like, everything under the process was allowed according to the rules of the Facebook network.
However, in an article, the New York Times explained that Kogan gave the data he obtained (of more than 50 million profiles) to the Cambridge Analytica analysis firm, which violates Facebook’s regulations. This firm is dedicated to the development of techniques that can be used to influence voters.
The giant of social networks was asked during 2015 to get rid of the information, however, the company learned that the information had not been completely eliminated according to reports. For its part, Cambridge Analytica said that the information revealed by the New York Times “were not part of the services provided to the presidential campaign of Donald Trump in 2016.”
The information published by the New York Times and various British media is based on several interviews with Christopher Wylie, a former contractor of Cambridge Analytica.
.@scottbrison: I spoke with Facebook earlier and I told them we need answers. Facebook assured me they would be responding to that and providing me with answers. #pnpcbc #cdnpoli #CambridgeAnalytica pic.twitter.com/QuUZVVuwvW
— Power & Politics (@PnPCBC) 20 March 2018