If sign language is the ideal method to talk with your prospective customers and consumers, you would need to learn sign language.

If a distinctive code product is the best way to converse, you’d probably need to learn the code system. Fortunately, our communication process is a lot easier – or is it?

In the event you meet your potential customers face-to-face, it is possible to individualize the sales pitch in accordance with the physical signs your prospect gives you.

Facial expression and the entire body language can tell you if you’re pointed in the proper direction.

If you meet your prospects over the telephone, you’ll have less to work with.

Your sales pitch is determined by verbal queues. You’ll hear your prospect’s words and the tone of their voice.

Copywriters don’t have either of those advantages when getting in touch with potential customers. Our only communication is written words.

The way you communicate with written words is the key to successful copy writing online and offline. Make your words convincing and robust.

Having someone to read the sales pitch depends upon your headline. Your headline is your introduction, so chose what you are saying carefully.
If your headline doesn’t grab your current prospect’s attention in 2 seconds, you might have lost your chance to communicate with them.


Sub-headings are another important part of your message. The sub-headings should keep your potential customers intrigued.

Your prospect will check out your information before they determine if they will read more.


What you are saying should really shine in your body copy. Use words and phrases to describe and explain the key positive aspects and features of the product or service.

Make use of sensory words inside your copy. Sensory words illustrate the way we see the world.

We touch, see, smell, taste, as well as listen every day, so we have confidence in our senses. Words such as “bright”, “fluffy”, “tingly”, “squeaky”, in addition to “zesty” are usually sensory words. Sensory language is more descriptive than bland words like “nice”, “good”, plus “bad.”

If you combine sensory words and phrases with emotional trigger words, you may create impressive copy. Words like “you”, “because”, and “imagine” are emotional trigger words.

The words you use are essential.
Just one word can make or break your message, so do not undervalue the strength of words.

“He who wishes to convince really should put his / her trust not in the correct argument, but in the right word.” – Joseph Conrad



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