Nordstrom, a chain of luxury department stores stopped carrying Ivanka Trump’s products to which the President took to Twitter to share his thoughts and said that he flt that his daughter was being treated “unfairly” by the chain.

The White House backed up President Trump as the White House spokesman Sean Spicer said:

“This was less about his family business than an attack on his daughter, for someone to take out their concerns with his policy on a family member of his is not acceptable, and the president has every right as a father to stand up for them.”

Spicer further said in a news briefing:

I think there’s clearly a targeting of her brand, and it’s her name still out there. So she’s not directly running the company, it’s still her name on it. And there’s clearly efforts to undermine that name based on her father’s positions on particular policies that he’s taken. This is a direct attack on his policies and her name.

The Effect Of The Tweet

The tweet initially made the Nordstrom shares dip a little bit, but they doubled back and ended the day with an increase of 4 percent, which has been the biggest daily gain in two months meaning that the tweet didn’t affect the company’s business.

Meanwhile people took to Twitter to react to the president’s tweet. Some also criticized him on this.

Events Leading to The Drop

The drop was a result of a weeks-long boycott campaign, organized by an anti-Trump activist group named “Grab Your Wallet.” The group demanded that Nordstrom should stop doing business with the president or his family.

In a statement, a Nordstrom representative stated that Ivanka’s products were being dropped as a result of poor sales. But the statement did not mention the group’s boycott effort. He said:

Each year we cut about 10% [of brands] and refresh our assortment with about the same amount, in this case, based on the brand’s performance we’ve decided not to buy it for this season.

The ‘Grab Your Wallet’ Protest

Shannon Coulter, from the organization ‘Grab Your Wallet’s said that number of Ivanka Trump items sold by Nordstrom is down sharply from early December, when Nordstrom had 71 Ivanka Trump items for sale and now there were only handful available in January 2017.

Coulter celebrated the retail chain’s decision as a milestone for their campaign, which began in October after The Washington Post got a hold of a video from 2005 which showed Donald Trump bragging about groping women. In that video, Trump boasted that he could “grab them by the p—y,”.

Four days after The Post’s story, on Oct. 11, Coulter posted a series of tweets criticizing Nordstrom for doing business with Ivanka Trump.


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